Would our money be better placed on other forms of P.R.?

Are the opportunities for media coverage high?

How wide is the audience base and how relevant to our product?

Does the showcase have the ability to drive sales?

Is sponsorship in this product going to have the power to influence customers to use us as a preference?

Can the results of the marketing/PR coverage be easily monitored and measured?

A description of what you want sponsorship for including details of the person(s) involved (either yourself or the team member/s)

We need concise details on the vehicle and the modifications it has undergone

Previous seasons’ triumphs and disasters

Proposed events for this season and attended last season

This season's plans to include PR, media activity

Press cuttings (or copies of) and photographs (or copies of)

How you plan to raise media awareness including how you will attempt to raise your profile

Benefits to sponsors

References from other sponsors or journalists

Your/your team requirements

Information on your other sponsors

The extent of Turbo Dynamics’ involvement

How you will present reports on each event/media coverage

The terms of the agreement and level of sponsorship in monitory terms and/or product etc.